7Park Data’s Streaming Audience Intelligence examines global streaming behavior by viewer segments so studios, creators, and platforms can make better decisions about what content to create, how to license it, and when and where to distribute it. Find out more →
Analyze the preferences of key audience segments, including binge watchers, new or legacy subscribers, fans of specific genres, and demographic groups defined by age, gender, and location.
Peer inside the black box of Netflix and Hulu to understand which titles have the largest viewer base, to accurately assess performance, and identify opportunities to grow reach.
Build cohorts using age, gender, and location, with data about viewing behavior in more than 50 countries, to find the best distribution channels and strategies.
Track popular content to discover what types of titles breed loyal, engaged viewers, to leverage opportunities to increase sign-ups and viewing sessions, and mitigate attrition.
Streaming Audience Intelligence enables customers to segment streaming video viewers by what they watch, and create custom audiences based on demographics, region, and more. Streaming Audience Intelligence is available beginning today to 7Park Data Streaming Intelligence subscribers.
Powered by real-time data from a global panel of more than one million streaming viewers, Streaming Audience Intelligence enables content owners, creators, and distributors to view and analyze the preferences of key audience segments, including binge or light watchers, new or legacy subscribers, fans of specific titles or genres and demographic groups defined by age, gender, and location. This never-before-seen analysis offers entertainment industry executives a powerful new tool to understand how audiences behave within and across platforms, to make better decisions about what content to create, how to license it, and when and where to distribute it.